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International Business Symposium – 4 November 2010
Premium Positioning – Conventional Wisdom vs a Fresh Perspective
(Facilitator – Bob Campbell)
Environmental, economic, cultural and geo-political factors impact the global wine industry. This demands an approach that blends creativity, innovation, sustainability, and economic smarts. The wine industry is not for the faint hearted - rather a sense of humble boldness and brilliance is required to juggle the challenges facing the industry. Opportunities for new markets and new ways of working are also emerging - such as competitive collaboration.
Delegates are invited to attend the business symposium to hear from domestic and international experts on new ways of maintaining premium positioning in an increasingly demanding and competitive market.
8.30–10.30 Dancing with Giants
Session Title |
Session Description |
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From the outside looking in – the New Zealand wine story |
New Zealand’s success story as a new player who has achieved spectacular growth. Presented by Matt Kramer, wine critic and writer, USA |
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The US premium market share |
Exploring the premium market niches within the US and presenting a new scope of ideas for marketing and distribution of top end wine products. Presented by Chris Lynch, Mutt Lynch Winery |
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The UK retail story |
Top ten strategies for retailing a premium product in the UK. Presented by Mimi Avery, Avery Wine Merchants |
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Revisiting Australia |
A new look at our traditional and key market. Presented by Michael Walton, ACNielson Liquor Services |
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Q & A |
10.30–11.00 Morning Tea
11.00–12.00 Breaking the code
Session Title |
Session Description |
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The pearls and perils of selling wine in China |
Everyone wants in on the action in China- the value of the wine market has more than doubled over the last five years and the market has become much more sophisticated. This presentation looks at maximising the opportunities and reducing the risks of wine business in the Orient. Presented by Simon Zhou, Ruby Red Fine Wine |
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News from Northern Europe |
This talk looks at how the thawing of the monopolies creates new market opportunities in Scandinavia. Presented by Mark Majzner, Antipodes Premium Wines |
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Q & A |
12.00–1.00 Lunch
1.00–2.00 Wine Tourism – An Emerging Industry
Session Title |
Session Description |
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Wine Tourism – Maximising benefits from investment |
A GWC roundtable on strategy to make wine tourism investment profitable for wineries. |
2.00–3.25 The Tilting Planet and Money
Session Title |
Session Description |
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The Global economy |
Predictions and Global Navigation considerations on our tilting planet. An economist’s perspective of the global economic climate and the impact on the wine sector. Presented by John Ballingall, NZIER |
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Put all your eggs in one basket and watch them grow…or not? |
A persistent feature of agricultural markets is that bust follows boom. High prices are great, but when everyone expands production the result is a collapse. Can such a collapse be prevented? Panel Presentation by Jason Yank, Judy Finn, Nigel Greening and Jim Robertson |
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Q & A |
3.25–3.40 Afternoon Tea
3.40–5.00 Premium Positioning Phenomenon’s in New Zealand
Session Title |
Session Description |
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Roundtable on global premium positioning |
Exploring examples of New Zealand sectors that have forged premium global positions. Speakers: John Perriam and John Loughlin Session Chair: Tim Burnside |
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Competitive Collaboration |
An iconic Kiwi story or a remarkable success by a group of people who came together to create a wine legend of greatness. Presented by Nigel Greening |
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Final thoughts |
A designated ‘listener’ will invite a number of speakers to answer questions. This will be followed by a presentation by the ‘listener’ of their own perceptions of the key insights discovered. Presented by Bob Campbell |
