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International Wine Research Symposium – 3 November 2010
Sustainably New Zealand
A one-day, multidisciplinary research symposium for the wine industry.
The symposium will be targeted at both the broad-based wine sector from overseas and the local industry. For the domestic audience, the aim is to attract leading or ‘early adopter’ grape growers and wine makers from the New Zealand industry. These people often spearhead change which is then adopted widely; hence the need to expose them to the latest research ideas. In terms of the overseas audience, the objective is to re-emphasise the “premium” nature of the New Zealand industry and to demonstrate this is underpinned by world-class research in business, science and social science.
Programme
(Facilitator – Kim Hill)
8.30–10.30 Landscapes
Session Title |
Session Description |
Speaker(s) |
|
Vineyard landscape |
Exploring the benefits that can be derived from functioning and sustainable ecosystems. In particular, the importance of landscape aesthetics as it relates both to function and well-being will be addressed, including the underexploited potential of eco-marketing. |
Steve Wratten, Professor of Ecology, Lincoln University Alayna Renata, Landscape Architect, MWH Global, Wellington |
|
Business landscape |
In an increasingly competitive and globalised industry, consumers of premium wines demand quality, value for money and, in particular, authenticity. What should be our response? |
Caroline Saunders, Director, Agricultural Economics Research Unit, Lincoln University |
|
Health landscape |
There is a widespread belief that wine consumption is good for your heart. This view is based on a large number of studies that involve asking people about their drinking habits and following them for a number of years. Unfortunately these types of studies are unable to completely tease out whether it is the drinking itself or other behaviours associated with drinking that lowers risk of heart attacks. Scientists have polarised into two camps – the believers (that light to moderate alcohol consumption produces health benefits) and the non-believers (that light to moderate drinkers are just healthy ‘light to moderate’ people and regular drinking is actually harmful). This presentation will discuss both sides of the argument and propose a third way of interpreting the current evidence. | Rod Jackson, Professor of Clinical Epidemiology & Biostatistics, Auckland University |
|
Q & A |
10.30–11.00 Morning Tea
11.00–12.00 People
Session Title |
Session Description |
Speaker(s) |
|
Relationships |
Social sustainability and how the local community can be an integral part of sustainable brand development. |
Richard Mitchell, Senior Lecturer in Tourism, University of Otago Jo Fountain, Senior Lecturer in Tourism, Lincoln University |
|
Consumers |
Who is the ‘green’ consumer? An analysis of global production and consumption trends for ‘green’ products. |
Sharon Forbes, Lecturer in Marketing, Lincoln University |
12.00–1.30 Lunch
1.30–3.00 Systems
Session Title |
Session Description |
Speaker(s) |
| Grapevine | An up to date assessment of the sustainable vineyard and the real meaning of vine balance. | Robyn Wood, Strategic Professor of Innovative Viniculture, Charles Sturt University, Wagga Wagga |
| Water | Sustainable water use in the vineyard. | Brent Clothier, Plant and Food Research, Palmerston North |
| Winery | An introduction to the first wine-production facility in the world that is: fully solar-powered at peak load; equipped to capture and sequester all carbon dioxide from its fermentations; and operated on captured rainwater for its cleaning needs. | Roger Boulton, Professor & Chemical Engineer Stephen Sinclair Scott Endowed Chair in Enology, University of California, Davis |
3.00–3.30 Afternoon Tea
3.30–5.00 The Big Picture
Session Title |
Session Description |
Speaker(s) |
|
Environment |
The potential for and future of organic wine production in New Zealand. |
James Millton, Millton Vineyards and Winery, Gisborne |
|
Business |
The challenges in developing a generic brand strategies that sustain high value positioning. |
Rod Brodie, Professor and Head of Department of Marketing, University of Auckland of Business School |
|
Final Thoughts |
In this session, our designated “listener” will invite a number of speakers to answer questions followed by a presentation of their own perceptions of the key messages from the meeting. | Kim Hill, Host of Saturday Morning, Radio New Zealand |
